United Kingdom

Dietary Supplements, Cosmetics & Bio Foods

The UK offers a stable and growing market for health and beauty products, where consumer awareness is increasing.

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243 610 km²

Area

67 mil

Population

London

Capital city

9 mil.

Capital population

Economic facts 2025

  • In 2022, the British economy was the sixth largest in the world. Services account for more than 40% of total exports and 80% of GDP.
  • Although the United Kingdom has left the EU single market and customs union, Europe remains the center of its trade and investment.
  • Low labor productivity remains a structural weakness of the British economy.
  • Annual inflation remains high at 7.92%.
27 756 £

Average salary

3,7 %

Unemployment

80 %

Internet activity

102 %

GDP

E-commerce

The United Kingdom is one of the countries with the largest e-commerce market in the world. This is evidenced by the number of e-shops in the country, which now exceeds 580,000. In 2021, the value of the entire e-commerce market climbed to EUR 131 billion. Customers spend an average of over EUR 2,000 per year. Only 8% of e-shops are from abroad, which is still a fairly decent number, with over 46,000 e-shops.

Below, we have prepared a few more interesting figures and graphs for you that illustrate the current state of e-commerce.

580k

Number of e-shops

55 mil.

Online shoppers

10%

Year-on-year growth of e-commerce

30%

Share of online purchases in retail

Healthy products in e-commerce

By “healthy products” we mean dietary supplements, eco cosmetics, and organic foods. Sales of “healthy products” are generally on the rise in the UK as well.

If you are interested in the turnover of dietary supplements, cosmetics, or foods in previous years, the VAT rates for these three subcategories, or the registration process, read on…

Turnover of dietary supplements

Turnover of eco cosmetics

Turnover of all food products

VAT rates

20 %

Dietary supplements

20 %

Cosmetics

0 %

Organic food

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