Ireland offers a stable and growing market for health and beauty products, where consumer awareness is increasing.
Area
Population
Capital city
Capital population
Average salary
Unemployment
Internet activity
GDP
The annual expenditure of the average Irish online consumer is the third highest among European countries, at €2,708 (US$2,925), surpassed only by consumers in Norway and the United Kingdom (JP Morgan). The total increase in online spending is estimated to have grown by 30-40% since 2019, with the estimated market value ranging from $4.5 to $7.9 billion, or approximately €4 to €7 billion. This growth is expected to continue thanks to the high availability of the internet in Irish households (92%) and the use of smartphones (90%).
Below, we have prepared a few interesting figures and graphs that illustrate the current state of e-commerce.
Number of e-shops
Online shoppers
Year-on-year growth of e-commerce
Share of online purchases in retail
By “healthy products” we mean dietary supplements, eco cosmetics, and organic foods. Sales of “healthy products” are generally on the rise, not only in Ireland.
If you are interested in the turnover of dietary supplements, eco cosmetics, or foods in previous years, the VAT rates for these three subcategories, or the registration process, read on…
Dietary supplements
Cosmetics
Organic food
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