Estonia offers a stable and growing market for health and beauty products, where consumer awareness is increasing.
Area
Population
Capital city
Capital population
Average salary
Unemployment
Internet activity
GDP
is booming in Estonia, a small Baltic country known for its digital innovations and services. Almost 98 percent of Estonians aged 16–74 use the internet, as do over 90 percent of the population aged 16–74.
On the other hand, according to a recent survey by SEB Bank, only a quarter of small and medium-sized Estonian businesses use e-commerce for their sales. At this critical time for conservative forms of sales, the Estonian start-up Shopz.com is trying to take advantage of this fact by offering Estonian companies 100 completely “pre-programmed” e-shops and mobile applications completely free of charge.
Below are some important figures from the field of e-commerce in Estonia:
Number of e-shops
Online shoppers
Year-on-year growth of e-commerce
Share of online purchases in retail
By “healthy products” we mean dietary supplements, eco cosmetics, and organic foods. Sales of “healthy products” are generally on the rise not only in Estonia but throughout Europe.
If you are interested in the turnover of dietary supplements or organic foods in previous years, the VAT rate for these three subcategories, or the registration process, read on…
Dietary supplements
Cosmetics
Organic food
Need legal assistance entering a market with your food supplements?
