Sweden has the largest e-commerce market in Scandinavia. The largest player on the Swedish market is apotea.se, with a turnover of US$520.8 million in 2022. Other large e-shops in Sweden include netonnet.se, apotea.se, elgiganten.se, zalando.se, and apoteket.se. When it comes to health, Sweden is one of the leading countries in terms of product quality and consumption. Swedish households are more likely to use natural, organic products with short and good ingredients lists. This is true not only for the food sector, but also for the cosmetics sector, where natural cosmetics are becoming increasingly popular.

Below, we have prepared a few interesting figures and graphs that illustrate the current state of e-commerce.