The Netherlands offers a stable and growing market for health and beauty products, where consumer awareness is increasing.
Area
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The country has a significant national and international e-commerce market. 96% of the population uses the internet. The largest online stores in the Netherlands are Bol.com, Coolblue, Albert Heijn, Zalando, and Wehkamp, almost all of which are local players.
Below, we have prepared a few interesting figures and graphs that illustrate the current state of e-commerce.
Number of e-shops
Online shoppers
Year-on-year growth of e-commerce
Share of online purchases in retail
By “healthy products” we mean dietary supplements, eco cosmetics, and organic foods. Sales of “healthy products” are generally on the rise not only in the Netherlands but throughout Europe.
If you are interested in the turnover of dietary supplements, eco cosmetics, or organic foods in previous years, the VAT rates for these three subcategories, or the registration process, read on…
Dietary supplements
Cosmetics
Organic food
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