Ireland

Dietary Supplements, Cosmetics & Bio Foods

Ireland offers a stable and growing market for health and beauty products, where consumer awareness is increasing.

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70 273 km²

Area

4,7 mil

Population

Dublin

Capital city

553k

Capital population

Economic facts 2025

  • 2nd strongest economy in Europe (after Luxembourg)
  • small liberal economy, open to the world (foreign direct investment plays a major role)
  • inflation fell from over 8% in 2022 to 4.4% in 2023
3 683 €

Average salary

4,5 %

Unemployment

79 %

Internet activity

209 %

GDP

E-commerce

The annual expenditure of the average Irish online consumer is the third highest among European countries, at €2,708 (US$2,925), surpassed only by consumers in Norway and the United Kingdom (JP Morgan). The total increase in online spending is estimated to have grown by 30-40% since 2019, with the estimated market value ranging from $4.5 to $7.9 billion, or approximately €4 to €7 billion. This growth is expected to continue thanks to the high availability of the internet in Irish households (92%) and the use of smartphones (90%).

Below, we have prepared a few interesting figures and graphs that illustrate the current state of e-commerce.

51 000

Number of e-shops

3,2 mil

Online shoppers

11,5%

Year-on-year growth of e-commerce

19%

Share of online purchases in retail

Healthy products in e-commerce

By “healthy products” we mean dietary supplements, eco cosmetics, and organic foods. Sales of “healthy products” are generally on the rise, not only in Ireland.

If you are interested in the turnover of dietary supplements, eco cosmetics, or foods in previous years, the VAT rates for these three subcategories, or the registration process, read on…

Turnover of dietary supplements

Turnover of eco cosmetics

Turnover of all food products

VAT rates

13,5 %

Dietary supplements

23 %

Cosmetics

0 %

Organic food

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