Czech Republic

Dietary Supplements, Cosmetics & Bio Foods

The Czech Republic offers a stable and growing market for health and beauty products with increasing consumer awareness.

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78 871 km²

Area

10,7 mil

Population

Prague

Capital city

1,3 mil

Capital population

Economic facts 2025

The Czech Republic is the ninth strongest economy in the European Union, moving up five places from the previous year and now stronger than Belgium or Italy, for example. This improves its position among European economies.
The most complex economy in Europe – according to the Economic Complexity Index (ECI), the Czech Republic is one of the two most complex economies in the EU and ranks seventh globally (=ability to withstand external fluctuations thanks to diversification).
Inflation has fallen significantly from the record highs of 2022 and 2023. In June 2025, it stood at around 2.7-2.9% and has remained within this low range in recent months.

€1916

Average salary

4,2%

Unemployment

94,2%

Internet activity

+2,0%

GDP

E-commerce

E-commerce has been growing steadily for 10 years; in 2025, it reached a turnover of approximately USD 8.03 billion (approx. EUR 7.45 billion), up 4.98% year-on-year.
The largest market share is held by the fashion, cosmetics, and consumer goods categories (72% of the B2C market in 2024).
The Czech market is dominated by the Mall, Allegro, and Amazon marketplaces; however, tens of thousands of local e-shops supported by a strong network of logistics and payment solutions are also growing.

49 700

Number of e-shops

7.3 million

Online shoppers

5%

Year-on-year growth of e-commerce

17%

Share of online purchases in retail

Payment methods

Methods of transport

Turnover of all e-commerce

Healthy products in e-commerce

By “healthy products” we mean dietary supplements, eco cosmetics, and organic foods. Sales of “healthy products” are generally on the rise not only in the Czech Republic but throughout Europe.

More detailed information on the turnover of selected subcategories or VAT rates can be found below.

Czech Republic

Dietary Supplements, Cosmetics & Bio Foods

Schedule Free 15min Consultation

78 871 km²

10,7 mil

Prague

1,3 mil

Economic facts 2025

E-commerce

49 700

7.3 million

5%

17%

Payment methods

Methods of transport

Turnover of all e-commerce

Healthy products in e-commerce

Turnover of dietary supplements

Turnover of eco cosmetics

Turnover of all food products

VAT rates

12 %

21 %

12 %

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Free Consultation

Full Service

Native Language

Schedule 15min Consultation

Czech Republic

Dietary Supplements, Cosmetics & Bio Foods

Schedule Free 15min Consultation

78 871 km²

10,7 mil

Prague

1,3 mil

Economic facts 2025

E-commerce

49 700

7.3 million

5%

17%

Payment methods

Methods of transport

Turnover of all e-commerce

Healthy products in e-commerce

Turnover of dietary supplements

Turnover of eco cosmetics

Turnover of all food products

VAT rates

12 %

21 %

12 %

Contact Us - Response Within 48 Hours

24h Response Time

Free Consultation

Full Service

Native Language

Schedule 15min Consultation

Arrange a non-binding meeting