Netherlands

Dietary Supplements, Cosmetics & Bio Foods

The Netherlands offers a stable and growing market for health and beauty products, where consumer awareness is increasing.

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41 526 km²

Area

18 mil

Population

Amsterdam

Capital city

1,2 mil

Capital population

Economic facts from the last year

4th strongest economy in Europe and 7th strongest in the world
Inflation reached 10% at the end of 2022 (the highest since 1975)
High level of digitalization and a reasonably diverse export base, allowing it to respond flexibly to fluctuations in global markets

4 356 €

Average salary

4,0 %

Unemployment

99,43 %

Internet activity

116 %

GDP

E-commerce

The country has a significant national and international e-commerce market. 96% of the population uses the internet. The largest online stores in the Netherlands are Bol.com, Coolblue, Albert Heijn, Zalando, and Wehkamp, almost all of which are local players.

Below, we have prepared a few interesting figures and graphs that illustrate the current state of e-commerce.

82 175

Number of e-shops

12,18 mil

Online shoppers

27%

Year-on-year growth of e-commerce

16,6%

Share of online purchases in retail

Payment methods

Delivery methods

Turnover of e-commerce

Notification and registration of dietary supplements

Healthy products in e-commerce

By “healthy products” we mean dietary supplements, eco cosmetics, and organic foods. Sales of “healthy products” are generally on the rise not only in the Netherlands but throughout Europe.

If you are interested in the turnover of dietary supplements, eco cosmetics, or organic foods in previous years, the VAT rates for these three subcategories, or the registration process, read on…

Turnover of dietary supplements

Turnover of dermocosmetics

Turnover of food

VAT rates

9 %

Dietary supplements

21 %

Cosmetics

9 %

Organic food

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