Latvia offers a stable and growing market for health and beauty products with increasing consumer awareness.
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Internet activity
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Although the Latvian e-commerce market is one of the smallest in the Baltic States, it is growing steadily. The main e-commerce platform in the country is 220.lv. It is owned by the Lithuanian company Pigu and offers goods in various categories, such as electronics, personal care, and clothing. In July 2023, 220.lv recorded 2.5 million visits, which is one of the highest visitor numbers among online marketplaces in the Baltic states.
Below, we have prepared a few interesting figures and graphs that illustrate the current state of e-commerce.
Number of e-shops
Online shoppers
Year-on-year growth of e-commerce
Share of online purchases in retail
By “healthy products” we mean dietary supplements, eco cosmetics, and organic foods. Sales of “healthy products” are generally on the rise not only in Latvia but throughout Europe.
If you are interested in the turnover of dietary supplements or eco cosmetics in previous years, the VAT rate for these three subcategories, or the registration process, read on…
Dietary supplements
Cosmetics
Organic food
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