Although it is large, it is still open to new e-shops. More than 90% of Germany’s population actively uses the internet, and 83% of Germans regularly shop online. In 2020, e-commerce in Germany reached €83.3 billion, and this sector is growing by more than 14% year-on-year. Among all online retailers, Amazon is clearly the most popular in Germany, followed by another online marketplace, eBay. Price comparison sites such as idealo.de, billiger.de, ladenzeile.de, and others are also very popular among online customers.