Finland

Dietary Supplements, Cosmetics & Bio Foods

Finland offers a stable and growing market for health and beauty products with increasing consumer awareness.

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338 440 km²

Area

5,5 mil

Population

Helsinki

Capital city

631k

Capital population

Economic facts 2025

Finland is the 9th strongest economy in Europe, 11th in the world.
Highly developed, industrialized, and competitive free market economy.
The Finnish economy is heavily dependent on imports of raw materials and some energy sources.
Inflation rate of 7.17%.

3794 €

Average salary

6,8 %

Unemployment

81 %

Internet activity

113 %

GDP

E-commerce

97% of Finns are active on the internet, and 80% of them shop online.
The largest online store or platform in Finland is Zalando.
The highest number of purchases per user was recorded in the online grocery stores K-ruoka.fi and Foodie.fi.
When measuring the number of purchases, the Chinese e-stores Aliexpress and DX.com are among the ten most frequently used online stores or platforms in Finland.

11 000

Number of e-shops

4,5 mil

Online shoppers

8,7%

Year-on-year growth of e-commerce

15,1%

Share of online purchases in retail

Payment methods

Methods of transport

Turnover of all e-commerce

Healthy products in e-commerce

By “healthy products” we mean dietary supplements, eco cosmetics, and organic foods. Sales of “healthy products” are generally on the rise not only in Finland but throughout Europe.

If you are interested in the turnover of dietary supplements or organic foods in previous years, the VAT rate for these three subcategories, or the registration process, read on…

Turnover of dietary supplements

Turnover of eco cosmetics

Turnover of all food products

VAT rates

25,5 %

Dietary supplements

25,5 %

Cosmetics

14 %

Organic food

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Finland

Dietary Supplements, Cosmetics & Bio Foods

Schedule Free 15min Consultation

338 440 km²

5,5 mil

Helsinki

631k

Economic facts 2025

E-commerce

11 000

4,5 mil

8,7%

15,1%

Payment methods

Methods of transport

Turnover of all e-commerce

Healthy products in e-commerce

Turnover of dietary supplements

Turnover of eco cosmetics

Turnover of all food products

VAT rates

25,5 %

25,5 %

14 %

Contact Us - Response Within 48 Hours

24h Response Time

Free Consultation

Full Service

Native Language

Schedule 15min Consultation

Finland

Dietary Supplements, Cosmetics & Bio Foods

Schedule Free 15min Consultation

338 440 km²

5,5 mil

Helsinki

631k

Economic facts 2025

E-commerce

11 000

4,5 mil

8,7%

15,1%

Payment methods

Methods of transport

Turnover of all e-commerce

Healthy products in e-commerce

Turnover of dietary supplements

Turnover of eco cosmetics

Turnover of all food products

VAT rates

25,5 %

25,5 %

14 %

Contact Us - Response Within 48 Hours

24h Response Time

Free Consultation

Full Service

Native Language

Schedule 15min Consultation

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