Germany offers a stable and growing market for health and beauty products, where consumer awareness is increasing.
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Although it is large, it is still open to new e-shops. More than 90% of Germany’s population actively uses the internet, and 83% of Germans regularly shop online. In 2020, e-commerce in Germany reached €83.3 billion, and this sector is growing by more than 14% year-on-year. Among all online retailers, Amazon is clearly the most popular in Germany, followed by another online marketplace, eBay. Price comparison sites such as idealo.de, billiger.de, ladenzeile.de, and others are also very popular among online customers.
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By “healthy products” we mean dietary supplements, eco cosmetics, and organic foods. Sales of “healthy products” are generally on the rise not only in Germany but throughout Europe.
If you are interested in the turnover of dietary supplements, eco cosmetics, and food in previous years, the VAT rate for these three subcategories, or the registration process, read on…
Dietary supplements
Cosmetics
Organic food
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