Polen

Nahrungsergänzungsmittel, Kosmetik & Bio-Lebensmittel

Poland offers a stable and growing market for health and beauty products, where consumer awareness is increasing.

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322 575 km²

Area

37,75 mil.

Population

Warsaw

Capital city

1,765 mil

Capital population

Wirtschaftliche Fakten des letzten Jahres

23rd strongest economy in the world in terms of GDP
Similar to other European countries, high inflation of around 14%
A strong player in trade with the Czech Republic (record value of EUR 34.2 billion in 2022); preliminary results for 2023 indicate an even higher trade value for that year.

5029,89 PLN

Average salary

6 %

Unemployment

84 %

Internet activity

73 %

GDP

E-Commerce

Poland is currently becoming increasingly open to online shopping, thanks to growing digital skills, especially among the younger generation. Online shopping is most prevalent in the fashion sector, which accounts for approximately 30% of the market. Price comparison websites such as Ceneo, Kelkoo, Skapiec, Okazje.info, Nokaut, Twenga, Plchoozen, Webkupiec, and Smartbay are also popular. The Polish online market also offers many online marketplaces. In addition to global giants such as Amazon, Aliexpress, and eBay, regional online marketplaces such as Allegro.pl and Empik.com are also popular in Poland. These platforms already have a stable customer base and can be a convenient entry point for new players in the Polish market.

58 000

Number of e-shops

75%

Online shoppers

16%

Year-on-year growth of e-commerce

9,5%

Share of online purchases in retail

Zahlungsmethoden

Lieferarten

Umsatz des gesamten E-Commerce

Notifizierung und Registrierung von Nahrungsergänzungsmitteln

In Polen ist die Notifizierung eines Nahrungsergänzungsmittels vor dem Inverkehrbringen verpflichtend und wird von der Hauptsanitätsinspektion GIS geleitet. Der Oberste Sanitätsinspektor stellt eine Empfangsbestätigung der Notifizierung innerhalb von 14 Tagen bis 6 Monaten aus.

Notifizierungsgebühr: die Notifizierung ist kostenlos

Erforderliche Etikettsprache: Polnisch

Gesunde Produkte im E-Commerce

Interest in healthy products in Poland continues to grow, as can be seen in the following two graphs, which show sales of dietary supplements and organic foods.

Dietary supplements are most often purchased by customers for the following reasons: prevention (up to 50%), addressing specific weaknesses (40%), improving skin and hair condition (24%), on the recommendation of a doctor (24%), fighting disease (13%), supporting athletic performance (13%), supplementing insufficient vitamin and mineral intake (12%), or weight loss (10%).

Umsatz der Nahrungsergänzungsmittel

Umsatz der Dermokosmetik

Umsatz aller Lebensmittel

Mehrwertsteuersätze

8 %

Dietary supplements

23 %

Cosmetics

5 %

Organic food

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